Rising Took Top 3 of Japan Security Product Market!
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pconline.com.cn
September, 2008. Rising security product (Rising Antivirus 2008 and Rising Firewall) takes Top 3 in sales volume in Japan security product market with more than 10% market share! And in security industry product sale volume statistics, Monster Hunter Frontier Online, the security product designed for online games, which is carried out by Rising and Capcom, which is the largest online game operator of Japan, take No. 1 sales volume for ten weeks around.
June 2008, according to the statistics of Japan Business Computer News, Rising Antivirus sales volume takes 10.9% market share in Japan security product market, and takes top 3 among more than 20 kinds of security product which launched in Japan. In addition, the Monster Hunter Frontier Online, which is carried out by Rising and Capcom which is the largest online game carriers of Japan, has been No. 1 for ten weeks around industry. Also, with the statistics of Amazon Japan, which is the largest sales website of Japan, Rising security product takes Top 3 sales volume online.
With acknowledgement, Rising launched Japan security product market in the end of 2002, and developed “VirusKiller”, “Hello Kitty”, “KingOEM”, “Doraemon”, “Hokutonoken”, and other localized security product for Japanese users. With 6 years long improvement, Rising gets good public praise from users, also, more than 1,000,000 of sales volume. After SoftBank finished the acquisition about E-Frontier, Rising carries a much closer cooperation with SoftBank.
Different from online sales model of China mainland, the retail package sale takes an important part in Japan. Within 8,000 software shops of Japan, there is almost 80% has capital relevancy with SoftBank. Rising gets powerful advantage in Japan marketing channel by the cooperation with SoftBank.
Rising set a large mount of retail shoppe in Akihabara and other famous IT security product market. With poster, commemorative version retail, and other promotion activities, Rising carries a competition with Symentec, TrendMicro, and other security vendor.
Notice: the White and Blue retail security product is Rising normative Japanese version “VirusKiller”.
Without traditional marketing channel, Rising has developed new marketing channel and partner. July, 2008, Rising launched “Monster Hunter Frontier Online” with Capcom. “Monster Hunter Frontier Online” got good public praise with its localized style. And now has been No. 1 for ten weeks on sales volume among like products.
Early in 2001, Rising has launched its Japanese version security product and, launched Japan security market in 2002, this is the first step that Rising’s globalization. Because of a relative market, and similar with Chinese culture, Japan has been most important part of Rising’s globalization project.
Mao Yiding, the vice-president of Rising, said: Rising’s global market share has become one of the most important parts of profit, include Japan security market. In addition, the year 2008 will be most important to Rising’s globalization project; with globalized marketing strategy, quality assurance system, and reasonable price, Rising will take high advantage in the global security market.
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